IFA’s 2021 show has been called off after a few weeks of guaranteeing that it would come back as a physical event in September in Berlin. The organizers of the event mentioned that some of the reasons behind this cancellation include the pandemic situation, the emergence of new forms of the virus and the uneasiness in regards to the speed of vaccine rollouts globally.
This also marks the second year of the IFA not being a normal even in Berlin. In 2020, the event established a virtual format where firms like LG and Samsung made statements online, correlating with the dates that the event would have usually taken place. Additionally, this makes IFA the biggest consumer tech event of its kind that takes place in Europe every year.
”Unfortunately, the latest public health developments introduced too much risk into everybody’s planning for the event. There simply are now too many uncertainties. Therefore, right now it has become near impossible for anyone to responsibly plan their participation in any trade show.” stated Kai Hillebrandt – Chairman of the Supervisory Board of Consumer and Home Electronics GmbH.
Because of these doubts, the cancellation of the other big tech event in Europe – MWC, will most likely not happen, although it is estimated to take place by June. Various companies such as Samsung, Nokia, Lenovo, Sony, Ericsson, and Oracle have stated that they will not participate in the physical meeting.