On May 19, Coppa Italia final between Atalanta and Juventus will be sponsored by Crypto.com.
Crypto.com – a Hong-Kong based cryptocurrency, will be partnering up with Serie A on Coppa Italia final between Atalanta and Juventus on the 19th of May.
According to Crypto.com, this also marks the first agreement between a crypto platform and a professional soccer league such as Serie A.
The event will be celebrated by making a collection of non-fungible tokens accessible, along with the trophy, presenting many highlights from the match and much more.
Both groups have come with an announcement on this partnership, stating that their intention is to not only bring a new experience to soccer fans in Italy but also elsewhere in the world.
Crypto.com’s partnership with Serie A comes after partnering up with the team of Aston Martin Cognizant Formula One, which included a collection of non-fungible tokens (NFT) in order to celebrate the brand’s comeback to Formula One after 60 years.
Montreal Canadiens professional hockey team and Crypto.com have also signed a sponsorship agreement in March as well.