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Home Automotive Tesla Model S: Elon Musk embarks on a price war with Lucid

Tesla Model S: Elon Musk embarks on a price war with Lucid

Lucid has unveiled a new, cheaper model of its first vehicle. Elon Musk quickly reacted overnight to lower the price of the Model S.

It is now clear that Elon Musk is not the biggest fan of the Lucid Motors brand. The new car manufacturer, headed by Peter Rawlinson (a former Tesla), recently unveiled its first Lucid Air vehicle capable of fully competing with Tesla’s best car, the Model S. The latter had also reacted very quickly with the announcement of the Tesla Model S Plaid making it possible to catch up on paper the best characteristics of the Lucid Air, and in particular this range announced greater than 840 km.

That was without counting the Lucid Motors line.

LUCID UNVEILS A MODEL AT LESS THAN 70,000 DOLLARS

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LUCID UNVEILS A MODEL AT LESS THAN 70,000 DOLLARS

Lucid Motors unveiled a new configuration of its Lucid Air overnight. Marketed at $ 69,900, this new model necessarily makes some concessions. We thus go to a power of 480 horses for an advertised autonomy of 653 km. The car is equipped with a single-engine powertrain and an ultra-high voltage 900+ electrical architecture with a DC fast-charging option.

This price below the $ 70,000 mark allowed Lucid Air to be more competitive than Tesla, whose Model S was around $ 80,000. At least until Elon Musk’s reaction. Reservations for the Lucid Air began immediately on the announcement.

THE MODEL S PRICE REDUCED ALL OVER THE WORLD

In a quick tweet, Elon Musk acknowledges the challenge that has been placed on his car brand, implied the announcement of the Lucid Air, and announces a price drop today for the Tesla Model S.

In the United States, the new tariff is $ 69,420. Here, Elon Musk has chosen to refer to two numbers commonly used in American slang. A new way for him to cultivate his image as a user of Internet culture and memes.

This price drop was clearly not expected. It comes only two days after the manufacturer dropped the price all over the world for its Model S. The Model S Grande Autonomie thus drops below the 80,000 euros mark. The Performance model goes to 96,990 euros.

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