Secretary of State Mona Keijzer for Financial Affairs passed a bill that will ensure more tough policies towards online stores and prohibit false recommendations. This bill, built on a European standard that will smear to all affiliate countries from May 2022, is envisioned to protect customers from fake branding.
“The customer’s rules and principles in the physical world should also be followed online,” Keijzer stated on Friday “most of the time info on the internet channels, websites, and web stores is partial, uncertain, or even false. This implies that as a customer, you can make payments or settle a transaction, without full knowledge of all conditions.”
By outlawing forged reviews completely so that customers are not misinformed about certain goods, the law also made severe terms to online shops. They will have to explain why certain goods are recorded higher on their websites than others, for example signifying that the supplier bought an advertisement for the product. The customers should know that in what directive their search results are presented.
If an online shop displays a modified offer grounded on cookies from other websites, this must be notified. Online shops that operate with third parties will also specify whether they themselves or the external vendor is answerable for returns so that the customers are well aware that where they have to go with questions.
Keijzer believes that it is an unprecedented time for customer protection laws to be restructured. “We have taken measures to ensure customer safety on the internet and to create reliance on online shopping,” she stated.