How come an odorous and notorious, snail-based rice noodle soup “Luosifen,” can become the hot sensation of the country. Due to its infamous smell, like a bioweapon, it has gathered the attention of many on social media.
Snail name appears in the name of this dish, but you won’t see any on the plate instead they are used to flavor the dish. Ni Diaoyang, head of the Liuzhou Luosifen Association and director of Luosifen Museum told CNN Travel that it takes only two-three bowls to get hooked to it. Luosifen originated in Liuzhou, which is a city in China’s north-central Guangxi autonomous Province.
Earlier a regional dish, it is made after the DIY recipe of it came into existence. Pre-packaged Luosifen, which is also considered as a “luxury version of the instant noodles,” comes in vacuum-sealed packs with eight or more ingredients. Seeing the social media trend, global giants like KFC are also including it in their menu of take away products to attract the youngsters in China.
Luosifen makers followed Industrial Trend to make it famous
With the help of semi-organized franchises, local governments try to make their foods famous all over the country. The same was tried with Luosifen also, as its makers started special Luosifen chains in Beijing and Shangai after a documentary feature in 2010. However, it failed despite Chinese government support and initial fanfare.
In 2014, Liuzhou companies had an idea of seeing the industrial culture of china; they mass-produced the product and packaged it. After some hiccups, some more research, and updated strategies finally the product got some attention, as its shelf life also increased to six months.
Soup’s Main Ingredient
Prepared from the bamboo shoot, string beans, turnips, peanuts, and tofu skin, this dish’s main ingredient is bamboo shoot, which is famous for its crunchy and tender texture. The bamboo shoots are sliced and fermented in pickled water for two months to bring the popular taste. The pickling liquid is a suave combination of spring water and pickle juice.
It is local specialty food with around 18 spices in the soup, packed in condensed form in total seven procedures from grinding to packaging. It is a convenient and delicious food. Its demand has catapulted to manifolds since the video of its making procedure has gone viral.